Brass-Be-Gone. Cool Tones, Cleaner Conscience.

This ultra-conditioning violet toning shampoo is your secret weapon for maintaining that salon-fresh blonde. Packed with a powerful violet pigment punch, it instantly neutralises unwanted yellow and brassy tones—keeping your blonde, silver, or grey hair cool, crisp, and vibrant.

Formulated with Acai Berry Extract and repurposed sugar beet, this vegan-friendly formula also helps protect against oxidation and colour fading, all while being kind to your scalp and the planet.

Why You'll Love It:

• Instantly neutralises brassiness and yellow tones

• Protects colour and shields from fading

• 90% naturally derived ingredients

• Enriched with Acai Berry Extract for antioxidant protection

• 10% more concentrated for longer-lasting use

• Vegan, cruelty-free, gluten-free, silicone-free, sulfate-free

• Refillable packaging & carbon neutral

How to Use: Massage into wet hair and leave for 1 minute to activate the violet pigments. Rinse thoroughly. Follow with your favourite conditioner or mask suited to your hair’s needs.

Ingredients

Aqua (Water), Polyglyceryl-3 Caprate/Caprylate/Succinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Acrylates/Palmeth-25 Acrylate Copolymer, Parfum (Fragrance), Sodium Chloride, Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Glyceryl Laurate, Acid Violet 43, Polyquaternium-7, Hydroxyethylcellulose, Isopropyl Myristate, Euterpe Oleracea Fruit Extract, Maltodextrin, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.

Disclaimer: product information such as ingredients may change. Always refer to the information on your physical product before use.