Cool Blonde Toning Shampoo

Brass be gone. Blonde stays bold.

This conditioning purple shampoo is your secret weapon for keeping blonde, silver, and highlighted hair looking cool, fresh, and salon-bright. Packed with a powerful violet pigment to neutralise brassy tones, it also nourishes and protects with every wash.

Infused with acai berry extract and made from 90% naturally derived ingredients, it helps shield hair from oxidation and colour fade—keeping your blonde brilliant for longer.

Why You’ll Love It:

• Tones down brassiness and yellow hues

• Protects against colour fade and dullness

• With acai berry extract for antioxidant-rich care

• 10% more concentrated for longer-lasting results

• Vegan and cruelty-free

• Free from gluten, silicones, and sulfates

• Carbon neutral and refillable packaging

• Made with repurposed sugar beet extract

Ingredients

Aqua (Water), Polyglyceryl-3 Caprate/Caprylate/Succinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Acrylates/Palmeth-25 Acrylate Copolymer, Parfum (Fragrance), Sodium Chloride, Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Glyceryl Laurate, Acid Violet 43, Polyquaternium-7, Hydroxyethylcellulose, Isopropyl Myristate, Euterpe Oleracea Fruit Extract, Maltodextrin, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.

Disclaimer: product information such as ingredients may change. Always refer to the information on your physical product before use.